England Cricketer Jacob Bethell to Receive Gold for Each Century

A unique partnership with British jeweller Pragnell rewards on-field excellence

Rising England cricketer Jacob Bethell has made headlines by becoming a brand ambassador for the renowned British jeweller Pragnell. The partnership features a truly unique incentive, awarding the young star with one ounce of gold—valued at approximately $3,340—for every century he scores while representing England during the 2025-26 season. This innovative deal is being hailed as a new model for sports endorsements, directly tying a player’s performance to their compensation in a tangible and symbolic way.

The Rise of a Young Star

At just 21 years old, Bethell has already established himself as a player with immense potential. His recent Test debut against New Zealand was a milestone in his career, showcasing his capabilities on the international stage. In addition to his red-ball cricket prowess, he has also gained valuable experience playing in the Indian Premier League (IPL), where he has competed against some of the world’s best cricketers. This diverse experience across different formats of the game makes him a highly sought-after talent. The endorsement from Pragnell further solidifies his rising status in the global cricketing community.

A Groundbreaking Endorsement Model

This deal with Pragnell sets a new precedent in the world of sports sponsorships. Rather than a flat fee, the performance-based bonus motivates Bethell to perform at the highest level. For Pragnell, a brand known for its commitment to quality and craftsmanship, the partnership represents an alignment with traits they admire in Bethell, such as his passion, dedication, and artistry on the field. The jeweler’s previous associations include a partnership with tennis star Katie Boulter, indicating a trend of supporting rising British sports figures who embody their brand ethos.

Future Prospects and On-Field Presence

The deal also highlights Bethell’s increasing prominence, as he is set to possibly become the youngest male cricketer to captain England in an international match in over 136 years, with the upcoming T20 tour of Ireland. His leadership at such a young age is a testament to the trust the England cricketing setup has in his abilities. Fans have already started to notice the partnership, as Bethell was recently seen wielding a bat featuring the Pragnell logo during a Test match against India. As the 2025-26 season progresses, all eyes will be on Bethell to see how many centuries he can score for England, and how much gold he will earn in the process. For more details on England’s team profiles and recent matches, you can explore the England Team Profiles and view the Recent England Match Results.

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